905-745-0345
Welcome to Leland Street.
Whether you're in the pre-revenue stage of launching your business, or looking for assistance in improving the efficacy of your marketing function, Leland Street will work with you on a fractional, interim or full-time basis.
By working with Leland Street, you are able to retain a higher level of experience than you may currently have, or have the ability to hire for full time.
In many cases, my clients simply don’t need a long-term executive level marketer. In these cases, I work with the client to get their marketing programs to where we want them and then work with their teams on a periodic basis to make sure the program is running efficiently and reporting is presented as it should be. Essentially, once we have developed the program and it is up and running, I look after their more junior marketing staff on a ‘check-in’ basis, allowing senior management more time to focus on core areas of their specialization.
WHY LELAND STREET
You are retaining an executive level marketing consultant to work on your team for as long as you need.
You are cutting off the long-tail costs and responsibilities of the employee relationship. Benefits, vacation, HR, taxes etc...
My contracts are based on a handshake and have a 30 day opt out from both parties.
If you are not receiving value, you don’t pay.
Leland Street will help you build your team from recruitment, screening, interview and hiring recommendations.
Leland Street will train your internal team to know every facet of your marketing function so they can run with it.
We will carry your card. Although a 'consultant' we will represent your business as though it were our own.
You may know what you need to do, but may not have the in house skill-set, budget, time or people to achieve your goals.
There are no ‘one size fits all’ solution. Every program will be researched and built out based on individual needs.
The purpose of Leland Street is to set you up for long term success, while at the same time proposing additional programs that may be of benefit.
FUNCTION AND SERVICES
Marketing Planning, Execution and Measurement
Brand Development
Creative and Web Development
Communications and Public Relations
Vendor Management
MARKETING PLANNING
Research and Planning
The first steps we take in the research and planning phase are crucial to our collective success. From competitive analysis and our SWOT assessment, it is vital that we work together to look at your market in order to define the best direction.
Objectives
With a strong foundation of understanding under our feet, defining objectives will give us a vision of where we want to be and what we want to achieve. We will work together with your team to ensure that every member of the team understands the vision.
Strategy
We all know the 4 P’s of marketing…Product, Price, Place and Promotion. But what about People, Personality and in some cases even Politics? At this stage, we are looking at all of the tools at our disposal - communications, digital, traditional media etc.. Essentially, if our objectives maps where we want to get to, then Strategy can be defined as ‘how do we get there’.
Tactics and Execution
This is where the rubber hits the road. Tactics are the actions we will take to execute on our strategy. In our objectives, we may have determined we want to increase online conversions. Our strategy may have been determined to increase communications to our online audience, so a tactic may be to execute on an email marketing campaign and drive traffic to our website.
Measurement
The end purpose of any marketing plan is to provide value and a positive ROI. Leland Street will report on each program or function with full transparency. Success will be based on pre-determined KPI’s and compared to our goals.
BRAND DEVELOPMENT
From business cards and logos to building signage and corporate branding, your brand is the most important tool you have. Just think how many people pass by your building each day, see your logo, your website, your vehicles etc...
Lets make sure your brand tells your story as well as it should.
COMMUNICATIONS AND PUBLIC RELATIONS
From internal communications, writing a one-off press release, scheduling a communications calendar for your team to run with, or developing promotional PR campaigns, Leland Street is well versed in timely and effective communications strategies.
Too many calls from agencies? Not sure you're getting the best price with vendors? Let Leland Street handle it. Leland Street will set up approved marketing vendor programs and negotiate vendor rebate programs wherever possible.
WHAT OUR CLIENTS ARE SAYING
At Leland Street, each client is unique. Which is why we create strategies tailored to the needs of each company. Reach out and we’ll help you get your brand exactly where it needs to be — ahead of the rest.
CARSTAR COLLISION
Mike Macaluso
President
CARSTAR Collision
Chris brought forward thinking marketing solutions to our complex franchise environment. From redeveloping our corporate and store level website(s) to corporate communications and Public Relations, Chris was able to not only execute on his plans, but sell his ideas and vision to over 300 independently owned CARSTAR locations across Canada. I would strongly recommend working with Chris and Leland Street.
MICHELIN
Nadine Audet
National Key Account Manager
MICHELIN Canada
I worked with Chris to develop very successful national marketing campaigns. His vision for unique programs resulted in positive sales growth and a positive return on marketing dollar investment. I look forward to working with Chris again soon.
TIRECRAFT
Todd Richardson
President
TIRECRAFT Auto Centres
Chris played an instrumental role in revamping our marketing strategy. His shift from traditional media towards a more digital focus proved to be successful in increasing sales and profitability. Chris also created a dashboard which provided monthly analytics and transparent ROI reporting. Most recently our conversion rate and ROI was well above industry average.
Hi, I’m Chris. I am a marketer with over 20 years' experience, founder of Leland Street Marketing Consulting and dad to 7 year old Mide (rhymes with Tide) and 5 year old Maeve.
I am a seasoned marketing professional who knows how to put all the intricate parts of the marketing function together in benefit of my clients.
So why me?
I believe that no two businesses are the same and their marketing plans shouldn’t be either.
I work with you to tailor a plan that suits you.
I have worked within almost every industry ranging from Environmental Services, Collision Services and Automotive Repair, National Media outlets to CPG clients.
And although I’ve worked with hundreds of different clients…one thing remains consistent. Regardless of size or industry, each business I work with needs ensure that their marketing investment is strategic, measured and effective.
Ensuring the value of the marketing investment is what I’ve built my career on.
Believe it or not, the image above was not taken by a professional.
I hope to hear from you.
Chris
DON'T BE SHY...
320 Concession Street, Hamilton, Ontario. L9A-1B5
905-745-0345